Here at Discover we encourage all of our customers to use multiple advertising platforms not just for scaling but also to future proof yourself and diversify your acquistion channels for longevity of their business. This blog will explain the reasons why you should diversify your advertising platforms and which ones we advice you to use.
In the ever-evolving landscape of digital marketing, the success of your advertising campaigns hinges on more than just crafting compelling content. One of the key strategies that we, as your dedicated advertising agency, emphasise is the need to diversify your advertising platforms. Gone are the days when a single channel could guarantee your message reaching your target audience effectively. Today, we’ll explore why diversification is crucial for unlocking the full potential of your advertising efforts.
- Audience Fragmentation:
The modern consumer is no longer confined to a single channel. With the rise of the internet and the proliferation of social media, people now consume content across various platforms. By diversifying your advertising channels, you ensure that your message reaches a broader audience, capturing the attention of potential customers who may not be present on just one platform.
- Adapting to Consumer Behavior:
Consumer behaviour is dynamic and constantly changing. What works on one platform may not be as effective on another. Diversifying your advertising allows you to adapt to the preferences and behaviours of your target audience. Whether it’s through social media, search engines, or traditional media outlets, understanding where your audience spends their time enables you to tailor your approach for maximum impact.
- Risk Mitigation:
Relying on a single advertising platform can be risky. Algorithm changes, policy updates, or unforeseen issues on a particular platform can significantly impact your campaign’s performance. Diversification acts as a risk mitigation strategy, ensuring that your brand remains visible and resilient even in the face of unexpected challenges on a specific channel.
- Optimising ROI:
Different platforms offer varying levels of engagement and return on investment (ROI). By diversifying, you can experiment with different channels to identify the most effective ones for your specific goals. This optimization process is crucial for maximizing your ROI, as it allows you to allocate resources to the platforms that yield the best results for your unique business objectives.
- Building a Holistic Brand Presence:
A strong brand presence requires a multifaceted approach. Diversifying your advertising platforms enables you to create a holistic brand image by utilizing each channel’s strengths. Whether it’s the visual appeal of Instagram, the search intent targeting of Google Ads, or the community engagement on Facebook, a diverse strategy ensures that your brand is presented in the best possible light across various contexts.
What platforms should I be using?
Whilst there isn’t a perfect percentage for where you should split your ad spend, you should definitely test every platform below to see which platform yields the best results for your industry and offer.
- Google Ads
- Youtube
- TikTok
- Snapchat
- Taboola
- Outbrain
Discover specialises in all advertising platforms and can help you diversify if you are currently relying on one platform such as Facebook.
In a world where consumer attention is divided among numerous platforms, diversifying your advertising channels is not just a strategy; it’s a necessity. As your trusted advertising agency, our commitment is to help you navigate the complex digital landscape and harness the power of diverse platforms to elevate your brand. By embracing this approach, you position your business for sustained growth, resilience, and success in an ever-changing marketing environment. Let’s embark on this journey together and unlock the full potential of your advertising efforts.
