The Challenge

As with all new businesses the first task at hand is brand awareness, sales and operations. Bambooo came to us as a brand new eCommerce store selling eco friendly products and they were wanted to advertise via Facebook & Google to generate sales and build their customer base. The first challenge at hand was the positioning of their products, creating a strong brand and optimising their website for conversion.

£400k+

Revenue

In under 12 months and over 70k revenue on BFCM 2021

3.6%

Conversion Rate

The industry average for eCommerce conversion rate in 1.9%

4.06

ROAS

Our direct sales adverts had a 4.06 return on ad spend

The Process

As with all our clients the first step in the process is an audit. We first look at your website and other sales channels, your USP and your back end processes to assess the potential for advertising and identify any issues early on so we can help fix them to give you the best chance of sucess.

  • Brand Strategy and Positioning

  • Website and Product page optimisations

  • USP and Advertising content

Once this is all done we are ready to go.

With bambooo.com being a brand new company using Shopify they needed to edit their website to optimise for the best chance of success. As we advertise use the data to make changes and test different outcomes to further enhance the conversion rate optimisation but as bambooo.com was brand new we used our years of expertise to enhance their customer journey and main sales channels.

We then set about creating advertising content, crafting value propositions and sales angles and also creating their route to market strategy.

Outcome

Within the first month of launch they made over £10,000 and went on to make over 6 figures in the first 12 months. We helped them scale up fast for 2 Black Friday Cyber Monday campaigns that were a huge success and generate a large amount of revenue. We also helped them create a strong customer base, a fantastic website with a high conversion rate and even helped them develop further product lines and retain customers.

“Absolutely Fantastic work that the guys at Discover have done. They took my eCommerce store from 0 to 6 figures in just 12 months. Helped me build a strong customer base and retain customers. Thank you for all your hard works Guys!”

Lionel Palatine

Managing Director of Bambooo

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