The Challenge

Pension Checker is a pension tracing service that helps people find their lost pensions after moving jobs or house. They were having issues scaling their operation using online advertising and wanted to reduce their current lead cost. They offer a fantastic service helping people find pensions they didn’t know they had and combining them into one place so they can keep track of them. We were excited to help them help more people.

30%

Conversion Rate

The average industry conversion rate is 9% for lead generation

6x

Lead count

We scaled Pensions Checkers customers by 6 times in the first 2 months

140k

Leads

We helped Pension Checker generate 130k customers in 12 months

“Discover Marketing is an exceptional marketing agency that has truly surpassed all expectations. From the moment we engaged their services, we were blown away by their expertise and commitment to achieving outstanding results.”

Micheal Chandler

Pension Checker

The Process

The first stage of our strategy started with branding and positioning. We knew that we had to deliver their USP to potential customers in an easy to understand and impactful way. We commissioned our graphic design team to completely overhaul their branding and ad creatives. Along with our copywriters they created us the assets we needed to implement our winning strategy.

  • Brand Overhaul and Creative Strategy
  • USP and Positioning Strategy

  • Scaling Strategy

Outcome

After just 2 months of working with us Pension Checker had scaled their lead count by 6 times and was now getting a 30% conversion on their lead generation efforts. Within 6 months we have scaled their leads to 140,000 and there operation was growing rapidly. We then helped them expand internationally and they were delighted with the results. We continue to have a fantastic working relationship with Pension Checker and currently helping them scale further.

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