The Challenge
Tax Rebate wanted to scale their leads and customers past what they were currently doing. With their lead cost gradually rising they needed to act fast. They wanted to double their leads in under 4 months but also reduce their cost per acquisition below their allowed cost. That is when they found Discover…
Our main challenge was lead cost and scalabillity.
The first task at hand was reducing the lead cost. Over time Tax Rebates ads were becoming less effective and their conversion rate began to decrease. This is detrimental for any business as all businesses have expenses they need to cover so we felt obliged to help and to do it quickly.
Once we fixed the rising lead costs next was to create a sustainable strategy for growth. Every business wants to scale but not every business can scale fast. We have the ability to help business grow big and fast (as fast as the market allows) but this all depends on whether your business can handle it. Tax Rebate had the infrastructure in place to scale quickly and a good budget to do so.
The challenge now was how we could optimise our marketing efforts to reach every single person within their target market and convert them. A scaling strategy this big requires expertise, the right team and creativity. Once we have in spades here at Discover.
100k+
Leads
We increase their lead count to well over 100,000 leads in the first 3 months.
3
Months
We double their lead count in the first month and 7x’d it in 3 months
20%
Click through rate
Our Facebook Ad conversion rate was 20%
“Discover generated us 100k+ leads in the first 3 months and have helped us scale to over 500k+ customers in the first year. I am over the moon with the work that Discover has done and couldn’t recommend them more.”
David B
Tax Rebate
The Process
The first thing we did was collate all of their current data to find why the lead cost was rising over time. We looked at their ad creatives, targeting and key metrics to identify the cause of the problem. We then set about crafting a strategy to turn this around and a sustainable scaling solution for the coming months.
We implemented our strategy and constantly adapted to the data that was coming back in until we had the perfect opportunity to triple their leads.
Over the coming months we constantly tested and monitored the Facebook adverts to gradually scale their lead generation efforts to well over 7 times what they were currently getting. Using our expertise and knowledge we drilled down on key opportunity areas and doubled up on what was working to get the most out of the market in a short time frame.
Conclusion
In just three months, our team achieved an impressive milestone of generating over 100,000 leads. What makes this achievement even more remarkable is that the cost per lead was lower than the client’s acceptable acquisition cost. Not only did we exceed expectations in terms of lead generation, but we also delivered an exceptional return on ad spend with a remarkable 7-fold increase. This outstanding outcome can only be described as a resounding success for our campaign.
